How the numbers work
Views per month are long-form views, from the best source we have: the tracker's 30-day count ("30d"); the channel's 90K+ long-form videos of the last 30 days, or of 120 days ÷ 4 ("long-form"); the Videos tab when it has no 90K+ video, at most 4 uploads a month at its best recent count ("capped"); Shorts-only channels at a tenth of the rate ("Shorts"); otherwise lifetime views ÷ months since creation ("avg", includes Shorts and old hits). Revenue: views per month × creator RPM: $2.30 for a global audience (300 monetized channels, May 2025–May 2026), ×1.8 for US/UK/CA/AU and rich Europe, lower for South Asian, Arabic, Cyrillic and Southeast Asian names, capped at $12. Under 1,000 subscribers and promoted ad accounts count as $0. Channels on the New channels page carry that page's finer estimate (niche, title language). Sponsorships are not included.